How Do you Certify an Entire Country? Leave it to a Revenue Assurance Professional

How Do you Certify an Entire Country?

R Mattison’s Podcast

I have got to tell you, no matter how long I am in this business, and the longer I am associated with GRAPA the better it gets.

You just never know what is going to happen, or what is possible when a group of sincere, intelligent, honest and well-intentioned people put their minds to the accomplishment of a monumental task. I had the privilege and honor or working with such a group of revenue assurance professionals in Uganda recently.

In order to appreciate why this is such a big deal, you need to have a little background. As the President of GRAPA, my goal is to bring training and certification to as many people as we can, at the best price possible. (Of course, the naïve among our readers will say, “Great, so give it away for free!”. Of course, if we did that we would not be able to do it for very long. It takes money to run an association like GRAPA, and getting people to pay for the training is the best way we could come up with to make it happen.)

This means that some people (especially the people in the larger telcos, and the larger, richer countries) have a much easier time of getting access to the training then those in smaller countries with lower customer counts and lower ARPUs. The result, unfortunately, is that many times, the people that need the training the most have the hardest time getting access to it. There are several things we have tried in order to fix this problem including web training (again, a disaster in exactly the places that need it the most) and other methods.

One of the things we have tried in the past is to put on a ‘co-op event”. This is how it works: all of the carriers in the same country or region get together and agree to cover the expenses, we have the event at their location, and the carriers share the expense.

In most places, although the people working on it tried, the politics and rivalry between the carriers made such an event impossible. Before now, our biggest success story was the awesome job that Henry Whyte did, putting together the GRAPA training event in Ghana.

So when Hawas Matta, our National Chair in Uganda, approached me with the idea of doing a co-op in Uganda I was skeptical to say the least. “How are you going to get your management team to agree to shoulder this risk?” I asked. “How will you avoid the inter-carrier politics?” However, Hawas assured me that he could make it happen. And, he did.

In an incredibly short amount of time, Hawas, with the full support of his management team at Zain Uganda, and with the support of the Zain Corporate group, was able to build the National Coalition of Revenue Assurance managers from every major carrier in Uganda, and get them to all agree to participate in the event! Unbelievable! It was an unprecedented act of coordination, win-win negotiation and cooperation.

For the first time ever, we at GRAPA are proud to announce that we have provided training for, and certified an entire country! Well not quite the entire country, but pretty darn close to it. Equally critical was the incredibly professional way the participants handled the experience. There were even some potential “inter-carrier” romances in the brew.

We had thirty revenue assurance professionals, including some Internal Audit, Fraud and I/T professionals, and we covered the entire core curriculum and Xtreme© training and testing during the allotted five days (we did go late a couple of times, but who is counting). At the end, we were able to award certification to most of the participants, with the commitment from every one of them that they would go back to their telcos and show their management teams how effective a true revenue assurance professional can be.

I think revenue assurance professionals around the world should look to the revenue assurance community in Uganda with considerable respect and pride. We can learn from their example of what revenue assurance professionals can accomplish when we put our heads and our hearts to the task of doing whatever it takes to get a job done.

I am proud and honored to have participated in this event. I hope and pray that we have many more experiences that are similar around the world, as we, as a professional community figure out what we can do, and how to do it. Really, there is no limit to what we can accomplish working together. That is what GRAPA is all about.

Again, my profoundest thanks to the management teams and revenue assurance teams from MTN, Orange, Warid, Hawas Matta and the Zain management team for making this happen.

Until next time, this is Rob Mattison saying…. Be safe.

GRAPA: Minding the Gap and Assuring the Revenue in London Town

I cannot tell you how excited I was to put on a GRAPA training event in the city of London. What many of you may not realize is that a subset of people in the world that believe that London is the heart and soul, the actual birthplace of revenue assurance.

Many of the “old-timers” from the Revenue Assurance league had their grass roots in the old British Telecom Revenue Assurance regimen. Without a doubt, those people did a lot to launch the profession and prove how revenue assurance added value to a major league telecom player. It is also true that London has one of the largest, strongest and most cohesive revenue assurance communities, with a large number of revenue assurance managers from the different telcos getting together on a regular basis and sharing best practices and “war stories”.

I was very honored to be invited to present to that group several years about, and I remember the meeting place; a grand old Victorian renovated “gentleman’s club” with domed ceilings and polished granite floors. It was cool. They were also great bunch of people.

Of course, since those “good old days” of the supremacy of British Telecom on the telecoms scene, many things have changed. BT is no longer the Lion of the industry. Recent statistics show them dropping drastically in the global standings (and even within the UK itself). The old school is moving out, and the new school in moving in.

We decided to put on a training event in the UK with some misgivings. The “GRAPA style” of revenue assurance does not especially play well in the hallowed halls of the British Empire. Our “Xtreme” approach causes many of the “old school” RA people to scoff and claim that we do not know what we are talking about. However, with our successful track record of European events in Amsterdam, Luxembourg and Madrid, we decided to take the gamble and see if we could convince anyone in Old London Town to take GRAPA training out for a spin.

I am very pleased to report that the London event was a success on all counts. It seems that telcos in the UK are facing the same challenges faced by telcos around the world, and our European audience was surprised and pleased with what they got out of the event.

The focus of this particular group of students was different from other classes (but then, it always is). The issues that seemed most important and raised the most focus and attention in London were in the areas of Location Based Services, GPRS-3G Assurance, the special challenges faced when doing Virtual Network Operator Revenue Assurance and most critical of all, topics associated with Margin and Market Analysis. That one surprised me the most, but in retrospect, it makes perfect sense.

Riding though the tubes (subway train) all across London made the issues of the Telecoms market in the UK painfully obvious. Our hotel, the old Vanderbilt Hotel, was near the Gloucester Road subway station, and we held our training at our meeting rooms right on Trafalgar Square. (Talk about a great location.) Each day, as we took the tube to the classes, we were inundated by ads for discounted telecom services. I thought African price wars were brutal! For instance:

• Free international phone calls for life with this rate plan.
• Free SMS for 3 months.
• Free DSL, a free router, free long distance for 19.95 per month.

Unbelievable! I scratched my head, trying to figure out how any telco in the UK can make any money. Luckily, the local UK telcoms market was well represented, and we were able to look at this environment from a systematic, rationalized, profit based revenue assurance perspective.

What did we find? That margins are clearly tighter than ever, and telcos have to work hard to make their money, but there is still money to be made. However, what should come as no surprise to anyone is the fact that the telcos in the UK and Europe in general need a good, proactive revenue assurance commitment more than ever.

It is interesting the way that business, and cultures and situations parallel. Synchronicity I think they call it. Well, the synchronicity was thick in London that week. The London Tube  system is one of the most famous and reputedly, most dependable train systems in the world. However, what we found, to our dismay, was that many lines and stations were closed, due to a massive renovation project underway. It seems that to keep their city moving, and growing and changing, the city of London itself is going through some growing pains of its own.

Like the old tube lines, UK and European telcos are finding if they do not take hammers and chisels to outdated modes of doing things, and replace outdated approaches with newer, leaner and meaner approaches, no one will be stopping at their stations. Nothing could be more appropriate, and more in alignment with the GRAPA message. Telcoms is a dynamic business, and a successful revenue assurance professional has to do more than just keep up; they have to lead the telecom charge. The people attending our fourth European training event could not agree more with the message we are promoting.

We have already received a number of inquires from European telcos who are scheduling training at their locations for 2010, and we will begin plans for scheduling more European events the first half of 2010 as well. I am sure that our momentum will continue to grow as more and more European telcos discover and implement the GRAPA standards.

I am also pleased and proud to announce that at this event we successfully certified our first group of Bachelors of Revenue Assurance Professionals, including Revenue Assurance Professionals and Fraud Specialists.

For me, it was a great experience, and I look forward to meeting with, and finding out more about how our members are doing at the different UK carriers (along with the other Europeans). From here, it is off to Uganda and the first ever – National Training and Certification event, but I will talk about that next time.

Until then, this is Rob Mattison – saying….. Be Safe

GRAPA Standards for 2010

We are more than half finished with the year 2009 and it has been an exciting and dynamic year for GRAPA. The biggest single event of 2009 was the publication and distribution of our first officially ratified set of standards. In just a few short months, we have distributed over 2000 copies of these standards, and the reports are overwhelmingly positive from every region and segment of the industry.

While the 2009 standards are certainly a positive step in the right direction, there is still an incredible amount of work to do. Already we are working on the development of a set of proposals for inclusion in the standards for 2010 and I thought I would share some of our thoughts about this here.

First of all, while the 2009 standards are nice, there is some ‘fine tuning” and clarification that is required to solidify them. Feedback from the field has indicated several needs:

First – Expansion of the Body of Knowledge

The Body of Knowledge is the foundational cornerstone of any professional organization/certification effort, and as such, it is here where we will always place primary focus. While the majority of our principles, methodologies and structures have met with overwhelming acceptance, there are several corrections, additions and clarifications currently submitted for consideration. This includes the following:

1. Expand the core body of knowledge to include a basic understanding of both financial accounting and managerial accounting concepts and applications. Since most revenue assurance groups report to the CFO, the inclusion of this requirement makes sense to me, and it will definitely be proposed for 2010.
2. Expand the core body of knowledge to put more emphasis and be more explicit regarding the analytical skills and techniques required. Again, I agree and support this enhancement whole-heartedly, and we will work up a draft for inclusion in the proposal for 2010.

In addition to these two “clarifications”, three areas call out for a much bigger effort on our part. I have categorized these as the follows:

1. Revenue Assurance Governance (RAG) – Many have cited, and rightly so, that the GRAPA standards currently leave a great deal of latitude regarding the way revenue assurance should be managed and governed. We include the following topics under Revenue Assurance Governance:
   1. Management Direction and Prioritization (Steering Committees, Management Oversight, etc….)
   2. KPI development and assignment
   3. The formal publication of standard controls for each domain and methods for the handling exceptions.

In response to this demand, we will be publishing a proposed framework and initial set of standards for Revenue Assurance Governance. In this draft document, we will propose a comprehensive structure for the governance of Revenue Assurance including management oversight, management synchronization, KPI alignment, domain and scope management, compliance and the publication of the first official standard controls document. This is going to be a massive effort, and you are invited to participate in the work. Stay tuned for more information about this new “standards draft.” We then plan to launch an enhanced “Master of Revenue Assurance Management” curriculum to provide people with training in the new Governance framework.

1. Fraud And Risk Management (FARM) – While GRAPA standards show that many fraud management teams are part of the revenue assurance function, and even though there is a large body of knowledge with an expertise overlap between the two, the membership has made it clear that the issues of Fraud And Risk Management require an additional specialization, body of knowledge, and procedural base.

We are in the process of recruiting Regional Chairpersons to head up the Fraud and Risk Management Standard development process around the world. While still anchored to GRAPA, we will initiate the launch of Fraud and Risk Management Chapters in Africa, the Middle East, Latin America and anywhere else where the interest appears. If you are interested in participation in the process, please contact Chris@grapatel.com or send an email to info@grapatel.com expressing your interest.

A new, separate addendum to the Body of Knowledge specific to Fraud and Risk Management, and a specialized Standards Document will be developed and corresponding training and certification offered.

1. Margin and Market Assurance – “Broad Spectrum Revenue Assurance.” Finally, the other area requiring major development work (and possible splintering from the GRAPA core) is in the Margin and Market Assurance areas. As with Fraud and Risk Management, we find that while there is an underlying core of body of knowledge and expertise, the Margin and Market Assurance area may need to be handled as a separate specialized “sub-set” of the main GRAPA core. What we have been calling Margin and Market Assurance has already expanded into areas where the name is not inclusive enough, so we have started to call all the areas of “non-traditional” revenue assurance functions “Broad Spectrum Revenue Assurance.”

We are currently trying to figure out how best to leverage, blend and accommodate this critical aspect of revenue assurance within our overall structure. At a minimum, you can count on a draft set of standards and a proposed treatment for these disciplines early in 2010, with corresponding training and certification activity.

So, just in case you thought that the Revenue Assurance business was going to get boring, or that you had it all figured out–just hold on, there is a lot more to come. In 2010, you can look forward to, and participate in:

1. Enhancements to the current standards and body of knowledge.
2. Expansion and formalization of the Revenue Assurance Governance Discipline, providing KPIs, standard control lists and other critical tools for the expansion of your revenue assurance department.
3. Expansion and formalization of the Fraud and Risk Management Discipline – specifically for Fraud Management and Risk Management professionals.
4. Examples and formalization of greatly improved margin, marketing, new product development and network utilization assurance disciplines under the proposed “broad spectrum revenue assurance” label.

For 2010 there will be more standards, more training, more certification and more chances for you to participate in the professionalization of the revenue assurance discipline than ever before.

Please volunteer early and often.

I look forward to meeting with many of you in the coming months and until that time; this is Rob Mattison saying “Be Safe.”

Summer in Luxembourg; Christmas in Las Vegas

I really love my job! Who else gets the chance to go so many different places and meet so many different, interesting, intelligent and talented people?

For the next few weeks, I will be teaching and working in the Grand Duchy of Luxembourg. Usually at this point, I would joke about how my American friends have no idea where Luxembourg is, but I have a feeling that the majority of our GRAPA membership may not know either.

Luxembourg is nestled in the hills between Belgium, Germany and France. It is one of the smallest countries in the world, with a population of about 450,000 people. It has a duke, and covers only about 1,000 square miles (2600 sq km). They have their own language, Luxembourgish, (a mix of German and French), and the country has recently been declared the “safest place to live in the world”. Part of this is due, no doubt, to the fact that the citizens of Luxembourg are the richest people in the world (the highest income of any nation) and also not too surprising, they have more banks per capita than any other country (with over 220) .

Luxembourg was not always this scene of wealth and tranquility. Most history buffs and movie fans are familiar with Luxembourg and its critical role in the famous “Battle of the Bulge” during World War II. In fact, I am sure that I am staying in the hotel where General Patton and Bradley stayed during a part of that battle.

So what, you may ask, am I doing in such a haven? Well, as usual, I am teaching a class in Revenue Assurance for a group of telco revenue assurance professionals and internal auditors from all over Europe. Our training class in Madrid went so well, that we decided to continue with our European coverage. By the end of this year, I am happy to say, we will have held three successful events in Europe: Madrid, Luxembourg and London.

It is clear that revenue assurance is not only thriving in Africa and the Middle East, but Europe has its own interest as well. Of course, the focus this week, while still covering the basics, has its own unique wrinkles as does every class we put on. This time, the emphasis has turned more and more to the issues of internal audit, IFRS and their relationship to the revenue assurance function.

It is amazing how incredibly complicated things get in our business. The good old days of “revenue is revenue” have been overtaken by oceans of regulations and laws that define what revenue is, what it is not and the myriad different ways that it can be computed, counted, collected and credited depending upon dozens of factors.

Yes, the simplistic revenue assurance professional of yesterday, who could simply count CDRs and let the managers worry about the rest are quickly fading to the background. Today’s revenue assurance professional must be part accountant, part I/T, part operations and part detective.

I am gratified to find that since the publishing of our 2009 standards, the financial community at large, and especially the audit community has responded with enthusiasm to the GRAPA message. Our principles of rationalization, integrity and consensus, and our insistence upon the positioning of revenue assurance as the partner and supporter of internal audit have resulted in a deluge of internal audit interest in training and certification.

In fact, over the next two months we are scheduled to train and certify over 35 internal and external auditors from a wide variety of operating companies and consulting firms across SE Asia, Africa, The Middle East, Europe and South America. This trend is one we hope to continue in the coming months and we are redoubling our efforts to gain official sanction from audit certification organizations so that auditors can get continuing education credit for their attendance at these events.

As well, I have continued my status as a member in good standing with the IIA, the Institute of Internal Auditors. No, I am not planning on defecting and becoming an Auditor. I just think that it is critical that we, as revenue assurance professionals, understand and find ways to work with and support our “brothers and sisters” in the battle to support telco financial integrity and fraud/revenue loss in all of its forms.

You can immediately tell the difference between the RA people and the IA people in the classroom. The Auditors, of course, are wearing conservative suits, ties and well-shined shoes. Their biggest concerns are fraud prevention and determining whether the correct controls and procedures are in place. The RA people are a bit more relaxed and informal, but share the same dedication to detail, completeness and getting to the heart of the problem.

The class started out, as it usually does, with many questions about territoriality and responsibility. “Who is going to be responsible for what,” and other such issues were the first thing we hashed out. After that, the tone of the class changed. We began the journey of discovering that there is more than enough work for everyone, and that territorial squabbles do nothing more than slow everyone down and distract us from the huge job that we face; figuring out how best to assure and secure telecom revenues in this crazy ever-changing world. By the end of the class, everyone agreed that there was a lot more work ahead of them and that by working together, everyone would benefit.

This process of consensus building and the development of a shared, cooperative and proactive vision of how we can all work together to accomplish our goals is a real benchmark of the training classes we deliver, and we hope to be able to continue this activity for some time to come.

For the rest of this year we have already scheduled training and certification events for London, Cape Town, Dubai, Kuwait, Mexico, and Jamaica. We will be finishing off the year with our last event of 2009 in sunny Las Vegas, Nevada.

That is enough rambling for this week. You know, I cannot help thinking about the fact that the people here have so much money, and are so safe, and that one of the reasons they have been so successful, is because they have focused on their own personal brand of revenue assurance. With that thought to inspire me, I look forward to a week of walking down cobblestone streets, passing by castles, farmhouses and picturesque rural vistas on my way to work, and feeling a real sense of safety and assurance–not just because I am in Luxembourg, but because I know that the job that we are doing is helping telcos around the world secure their revenues and improve their profit positions.

Stay safe,
Rob

Conferences, Vacations and Education – GRAPA User Groups

How many times have you heard conversations like this?

“Are you going to the IMAZ Conference this year?”

“No, why do you ask?”

“Oh, it’s being held in IBIZA, great beaches, super suntans”

“Yes, but what are they going to be talking about?”

“Oh, you know the usual. A couple of software companies will be trying to sell the same old stuff. Jim is going to give that same speech he gives every year”

“Sorry, the beach sounds nice, but I just cannot get excited about that same old conference routine. Same talks, more than half the speakers do not even make sense. My time is too valuable for that kind of thing.”

“I guess you’re right. I guess I will not go either.”

I am sure most of you have overheard or had this conversation or thought the same things many times over. Yet, despite most people’s opinions about these conferences, they tend to fill up year after year, with more and more people attending. What is the big attraction? Why do people go year after year? I can actually think of several good reasons. These include:

• It is a break from the routine, a chance to get away on “official” business.

Face it; we all need a break from work (and from our hectic home lives one time or another). Often vacation time (if you can even get some), turns into yet another kind of work. Getting away to a ‘conference’ can be the best breath of fresh air that many of us can imagine.

• It is a company paid vacation.

I know what you are thinking. I would never try to get my company to pay for a holiday. But, realistically we all do it, and it is certainly part of the allure of conference events. It is a chance to go somewhere different and exciting, fly across the continent or the world, and experience something new.

• Something to get excited about – the gala ball of the year.

Conferences tend to be like the annual ball, the spring dance or homecoming. They are like a “national holiday” for everyone in the profession. We all need the sense of order and regularity that helps us have a sense of belonging in the universe.

• The chance to get some recognition.

Who does not need to get out of the same old routine and get away from the same old faces? Who is not tired of working hard, and performing well and performing so many spectacular feats of revenue assurance magic, only to have our peers and managers take us for granted. No, we all need the chance to “strut our stuff” and to show off to people who actually appreciate what we do. Conferences create the opportunity for things like that to happen.

• The chance to compare notes with peers.

Another major function that conferences provide is the chance to compare notes with others of like mind and skill. It allows us to meet people who we can talk to about new ideas or approaches, sympathize with our unique challenges, or be a sounding board when things seem crazy. The relationships created at these events make this kind of thing possible.

• They give a sense of professional identity.

Without a doubt, in our highly compartmentalized world, it is very easy to become isolated and feel like we are the only people like us in the world. Conferences provide a critical function in that they help us to understand, identify with and develop a true sense of profession and community. They break down the isolation barriers and increase the professional camaraderie and espirit d’corps.

• They provide continuing education

Most critically, these events provide us with a badly needed “shot” of continuing education. Where else can we go to feed our own need for input and direction in the world of chaos we live in?

Having a revenue assurance conference is more than just a good idea, it is critical to our success and development as professionals. So what is the problem?

The problem, at least up until now, is that most conferences available to revenue assurance professionals have lacked several key ingredients to make them optimally effective. Oh, they allow us to get some of the benefits, but they leave us far short of the sense that we are getting a good value for the time that we spend (the most critical aspect), and secondarily for the money.

I think there are several reasons for this.

First – conferencing companies, not revenue assurance associations, put on the vast majority of revenue assurance conferences.

That means the people running the event do not really understand revenue assurance, and do not really have stock in your success. These companies put on hundreds of events a year for oil well drillers, lawyers, shopping mall managers, accountants, street merchants and janitors–you name it. Unfortunately, what that means is that they are good at putting on events – but not especially good at revenue assurance. They can’t help it. It’s what they are.

Second – Revenue assurance conferences can fall short on the education and quality of experience dimension. Since these event groups are not actually dedicated professionals, they have no way of knowing if the talks given are quality or bogus. They have no real sense of order, structure or quality. These conferences are more like a game show than an educational event. You show up and hear a random number of speakers talking about a random selection of topics based not upon what is important, but on who is available and is a good speaker.

Third – Legitimacy and value to your business may be questionable. While many of us have been able to convince our management teams that sending us to these conferences is a good idea, it is getting harder and harder to do. The benefits are getting less and less, while the costs keep going up.

Having said all of that, it might come as a surprise to some of you that GRAPA is going to be piloting a new program this year. That is right; we are getting into the revenue assurance conferencing business.

Actually, I do not want to call it a conference, because there are several things about it that are going to be different and we will be calling these events GRAPA User Groups. We call it that because we want people to understand that this is much more like a User Group event than a conference.

The objective of the GUG will be to provide as much of the value and positive aspects of a conference as possible, while minimizing the negatives. So what does that mean? How will we do it?

First, the event will be structured and focused in nature. Topics will not be random. The agenda will based upon the most critical issues and challenges facing revenue assurance professionals today. The agenda will be set by the need to discuss things, not upon the ability to find someone with an easy answer. In other words, it will be based on need, instead of availability.

Secondly, it will be focused on community and sharing. While the basic agenda of a conference is for many people to show up while a handful of people talk down to them, our format will be to encourage interaction and participation at every turn. Our goal is interaction and collaboration not entertainment and lecturing.

Thirdly, we will have a purpose for what we are doing. Getting together at a GUG is not about watching, it is about contributing. Each activity scheduled will be tied to some aspect of the definition and validation of our standards, the development of a common vocabulary and understanding of our profession and the enhancement of the shared knowledge base of all of us –in other words, a continuation of the GRAPA mission to an even higher level.

Fourth – and not inconsequential is the fact that attendance and participation at a GRAPA user group will provide you with recognition. Attendance and participation will earn attendees ongoing continuous education credit towards attaining GRAPA Certification or maintaining your status. In other words, the GRAPA User Group will provide you with a legitimate, measurable, provable quality that can be communicated to management.

For the first time, you can look your manager in the eye and state that you are going to the conference because you really are going to learn something of value that will help the company. There is so much more that I could say about the GRAPA User Groups but we are running out of time. So let me just provide you with some closing thoughts.

The GRAPA User Groups represent an exciting new addition to the repertoire of training, networking, certification and recognition options available to the revenue assurance professional.

These two day events will allow professionals to capitalize on the benefits of a conference (networking, sharing and collaboration, earning recognition, building relationships, education and expanding your horizons) while minimizing the downside (random agendas, unfocused curricula, questionable quality, erratic consistency and massive irrelevancy).

We will be starting out small, piloting limited attendance events in Capetown in October, Dubai in November and Las Vegas in December, in order to get a handle on things, and in 2010 we will be ready to launch the full blown round of events.

The 2010 schedule calls for events in Europe, South America, North America, Middle East, Africa, India and South East Asia. Stay tuned for more information.

And it is not too early to get information now for inclusion in your budget for 2010. I guarantee you, these events will be different, interesting, exciting and educational in a way you have never before imagined. I want to invite you to join us in this exciting new attempt at shaping the future of the revenue assurance profession and the telecommunications industry.

Until next time, this is Rob Mattison saying “Be Safe”.

You can get more information about GRAPA User Groups at www.revenue-assurance-conferences.com or contact us at info@grapatel.com

Revenue Assurance Reboot – Converting KPIs to Clarity

Revenue Assurance Reboot – Convert KPIs to Clarity

R Mattison’s Podcast

Have you noticed there are some people who are good with computers, and other people who are not? At least for me, it is funny to watch somebody who does not get it when it comes to computer use get angry and frustrated when the computer doesn’t do what they think it should.

My mother is a perfect example. She is one of those people who never really liked computers, and who only uses it to check email and FaceBook entries for family and friends. For her, the computer is an ugly, mean little box that is there to torture her. She sits, punching keys, typing things into the screen and in general trying to force the computer to do what she thinks it should be able to do.

Often what she is doing is not something that the computer was programmed to do. I tell my mother repeatedly “the computer will only do what you tell it to do,” it cannot read your mind. It does not know how you feel, and it certainly does not know what you mean by that. A computer just follows instructions.

Recently, as I finished my little speech to my mother and helped her reboot her computer for the third time in a day, it occurred to me that a lot of the problems CFOs and management teams have with revenue assurance can be boiled down to this same issue.

Like a computer, the revenue assurance team is a tool at the disposal of management to help solve problems and get information. Like a computer, the revenue assurance team is capable of doing many different things–if you give it the chance. And, unfortunately for most CFO’s and managers, a revenue assurance team, just like my mother’s computer, only does what you tell it to do.

Yes, it is ironic, but if the CEO and the CFO are not clear about what they expect to get from a revenue assurance department then the results are going to be equally unclear. If management changes its mind about what the priorities are on a week-by-week basis, then the revenue assurance department is not going to be effective. It is actually logical and obvious when you think about it.

Of course, in telecommunications today priorities constantly change, and what managers need actually do change frequently. The solution is not for management to stop asking questions and changing the direction. That is ridiculous! This is telecoms after all! Change and chaos is what we do! No, what is required is that, just as I keep coaching my mother, managers need to learn where the ‘keys’ are, and what, realistically, can be done.

Of course, a revenue assurance department is not really a computer, and it does not have a keyboard. So, what is the equivalent of the keyboard and instruction set? How do you set up the structure for communicating with and getting the results you want from your revenue assurance team? Yes, it’s those dreaded KPIs. The KPI, or Key Performance Indicator.

KPIs are much more than irritating numbers that show up on your reports each month. The KPI is the one, pure, clean, unadulterated thing by which management communicates to the revenue assurance team exactly what is expected of them. Is it any wonder that requests for help and training on setting up the right KPIs have lately become the top demand from the GRAPA membership? Yes, members used to ask for Standards and Certification, and now that we have been able to satisfy the professional community with those two things we are seeing KPIs emerge as the new top hot button. And appropriately so. KPIs are the one thing that managers seem to understand least.

The KPI defines your expectations. They communicate what, at the end of the day, the effectiveness of your revenue assurance. So of course, if your KPIs are wrong, if they are not in alignment with what you are doing, or with what management expects, then you are going to be in trouble.

Some of the “other standards bodies” out there have generated some of the funniest KPIs I have ever seen. They issue KPIs regarding the percentage of rejected CDRs issued by a mediation system, and other such highly technical things. Unfortunately, while these KPIs might be interesting for an I/T guy, or a Software Salesmen they are worse than meaningless for the revenue assurance team.

Around the world, in pursuit of often ridiculous and meaningless KPIs, naïve revenue assurance professionals fight to reduce the percentage of rejected CDRs from .001% to .0001% (yielding a cost savings of only a few dollars a day). And, they do this while their organizations continually launch products and rate plans that generate negative margins (selling things that cost more money than they make), lose millions to fraudulent partners and SIMBOXes, and in general rush toward the doors of bankruptcy.

I do put some of the blame on the revenue assurance professionals themselves for this phenomenon. Certainly, a revenue assurance professional that knows what he or she is doing will understand that they have a responsibility to ensure that they:

• Rationalize their efforts – ensuring that they deliver maximum value for their investment.
• Perform with Integrity – ensuring that they work on what they really believe is the highest priority.

Ultimately, the revenue assurance manager can only advise top management. If top management decides that the best way to measure the effectiveness of a revenue assurance team is by how many CDR’s they can “shave off of the reject bucket”, then that is exactly what they are going to get.

Unfortunately, the most common scenario I have witnessed is when management and the revenue assurance team set up leakage and CDR based KPIs that neither truly believes has value (but are the KPIs that they believe they should use). In the meantime, the CFO sends the revenue assurance team into situation after situation having nothing to do with those silly KPIs.

Revenue assurance teams around the world are involved in user acceptance testing on new products, new technology assurance (making sure that new network components generate billable transactions), fraud detection and margin assurance. Each time the revenue assurance team “helps out”, they are given a “thanks for the good job”. But at the end of the year, it is not the “good job” that dictates the status of the revenue assurance team, it is the KPIs. Since those KPIs are only vaguely related to the job the revenue assurance team is actually doing, everyone is dissatisfied.

So, the long and the short of the story is this: if you are unhappy with your revenue assurance team’s performance, then maybe the first place you need to look is not software, hardware or personnel changes. Maybe the first thing you need to do is to take a good hard look at your KPIs and determine if they are really providing the desired results. If you don’t, then you are going to be just like my mother, sitting there constantly re-booting the revenue assurance “computer” while you try to get it to do what you think it should do..

Until next time, this is Rob Mattison saying … be safe

Revenue Assurance – Global Village or Isolated Isle?

Revenue Assurance – Global Village or Isolated Isle?

R Mattison’s Podcast

“The more things change, the more they stay the same.”

That is an old saying that keeps proving itself in the world of telecommunications. For decades now, telecommunications have grown, expanded and developed into one of the largest and most profitable and influential industries in the world.

When I worked at AT&T back in the good old days, everyone was trained to understand all of the different aspects of the technology and the business. We could hook up the phone line, work as an operator, string the lines on the poles and even troubleshoot a circuit. For the telecom employee back then it was about making sure that one had an integrated view of the technology and kept their eye on the ball, the ball being the profits that were being generated.

Unfortunately, in order to grow and expand, individuals and professionals in corporate cultures have had to adapt in order to accommodate the incredible rate of change and sheer volume of continuously updated knowledge that has to be dealt with. Because there are so many different things to know and so many things to keep track of, the telecom has changed from a single global village type of view, where all of the people work together on the same thing at the same time, to a huge collection of separate islands of knowledge and influence.

In telecoms today, it is literally impossible to understand it all, and understand how it all works. It takes dozens of specialists to make something work, and over time, these specialists tend to pull up their gangplanks and isolate themselves. So was born the revenue assurance function. Revenue assurance was created as a fill-in or stopgap function. But, revenue assurance were the people who brought the complete view of the products and services back into focus.

Over the years revenue assurance teams have proven repeatedly that their single-minded focus on the sanctity of the revenue resulted in big returns for telcos. And the reason is clear, it is because revenue assurance brings back the integrated single village view. Unfortunately, as revenue assurance grows in popularity and acceptance, I am sensing a seriously damaging trend. What is this trend? Revenue assurance is turning into yet another island of expertise. More and more revenue assurance professionals are digging in and specializing, creating yet another isolated function.

I know its human nature to try to seek out the comfort and tranquility of a specialized, isolated set of tools and functions. I know that it is counter-intuitive for many people to actually seek out chaos and confusion, look for conflict and disparity and try to interject a sense of order and priority into the mess. However, this is exactly what revenue assurance has always been about. As we move forward and we continue to struggle with ourselves and our profession, I think that it is critical to keep this at the forefront of our thoughts.

When revenue assurance becomes too specialized and isolated, it nullifies itself as having any value. In fact if you are a revenue assurance professionals and you are beginning to suspect that management and the operational teams are questioning the value of your services then maybe you could do a little soul searching in this area.

I am reminded of what I was told by a revenue assurance management team for the TelNor Group, a few years ago. They told me that their mission was to make revenue assurance everyone’s problem. What a concept! Their goal was that every area of the company— customer service, to sales to marketing, and everyone else, include their KPIs as a revenue assurance component. What a powerful idea! When you think about it, it is pretty much spot on.

The job of the revenue assurance team should never be anything but the proactive, aggressive search for risks to the company’s revenues and working with the company’s operational teams to make them aware of problems and help correct them. Our mission should not be to offload risk and problems from operational managers, but to focus on techniques for helping those managers optimize their activities. We should not try to function as a telco police force that goes around finding fault and putting bandages on broken systems and processes.

In an ideal, albeit less than realistic world, I think the revenue assurance team could be like of small team of revenue cheerleaders or team of revenue advocates; people who specialize in making sure that everyone in the company, and all of those isolated pockets, have an awareness of and a dedication to, maximizing revenues and profit. What a concept! The job of revenue assurance therefore is to eliminate the need for revenue assurance. Will it ever happen? Probably not! At least not for a few more years. In the meantime, it offers us a very refreshing and potent goal for our revenue assurance activities.

Revenue assurance is not a specialization that should be isolated from the other operational areas; revenue assurance should be a generalization. Revenue assurance should be injected into the DNA of all the operational groups, whether those groups be marketing, sales, new product development, network, billing or anything else.

Maybe there is potential here than we realized. Is Revenue assurance about helping the telco to return to the global village model or is it about creating islands of isolation? That is a decision each of us has to make for ourselves. What do you think? I would like to hear your thoughts about this.

Taking Revenue Assurance TO THE EXTREME

GRAPA staff writer Katherine B. and I sat down recently to discuss the new Revenue Assurance to the Extreme program that we here at GRAPA have just finished developing. Kathy interviewed me, and let me explain what this exciting new revenue assurance training program is all about.

K. Rob, tell us all about this new program, what do you mean by “Revenue Assurance to the Extreme” and why have you put it together?

R: Well Katherine, we have been very heavily involved for the past six months in conducting training programs, workshops and interviews with revenue assurance professionals, CFO’s, CIO’s, CTO”s and Regulators and we discovered several interesting things.

• First – it is clear that despite the economic crisis, that revenue assurance and revenue assurance teams are growing, and growing quickly.
• Second – we found that revenue assurance professionals are being pushed into an increasingly wider range of areas. Revenue assurance professionals are being asked to get involved in more and more areas of the telco, always focusing on the protection of revenues and the reduction of risk to those revenues.
• Third – while revenue assurance teams are growing, CFO’s are leaning hard on those teams to spread themselves thin in order to cover as many areas as possible.

The net result is that we found revenue assurance professionals have a need for information and training to help address these areas. The end result is the newly crafted “Revenue Assurance to the Extreme” Curriculum (RAX).

K: That’s an interesting concept Rob, but doesn’t this challenge a lot of the industry established norms regarding what revenue assurance is and how it should be practiced? After all, revenue assurance has always tended to be a relatively conservative activity, hasn’t it?

R: Yes Katherine, that is exactly the point. I really believe that the practice of revenue assurance must change to keep up with the state of telecoms today if it is going to survive. Too many revenue assurance teams have been marginalized and left feeling like they have no value to deliver, simply because that are not approaching the job from the right perspective.

K: So, does this mean that everyone that has been doing revenue assurance up until now has been doing it wrong?

R: Absolutely not. What the Global Revenue Assurance Professionals Association is doing is helping to work with revenue assurance professionals to leverage what has been done up until now and to build upon the solid foundation that has made revenue assurance as popular and critical as it already is.

K: So let’s get specific, what are the key points behind this new program?

R: It is about helping revenue assurance managers to reorganize their priorities. Because of the current economic crisis, telco executives are aggressively looking for ways to cut costs and increase revenues without incurring major headcount or CAPEX investment. Revenue assurance managers that are in tune with the top managers are therefore looking for new ways that they can offer real short term value to their management teams based upon those conditions. What the RAX program does, is provide revenue assurance professionals with some fresh perspectives on the way that other revenue assurance teams have been able to show that short term value without the CAPEX or Headcount investment.

K: So it sounds like the training is based on a lot of case studies and real world experience?

R: Absolutely Katherine, no matter what kind of challenges a student comes to the classroom with, it is guaranteed that some GRAPA member, somewhere has had to face similar circumstances. Our training simply provides an easy, efficient method for the sharing of that knowledge.

K: So are there any other “Key Points” behind this program?

R: Yes, the program is also focused on bringing to the forefront all of the latest expansions in the scope of revenue assurance. In the “good old days’, revenue assurance was about counting CDR’s , but in today’s telecommunications world the revenue assurance team is expanding its scope on a daily basis. More than ever before keeping up with the trends, approaches and methodologies is a big job, and our training brings these “leading edge” areas to the forefront.

K: So what about the old Core Curriculum, is that just being abandoned?

R: No actually, a good amount of that material has been retained, it has simply been modernized, streamlined and organized in a different way.

K: What about GRAPA Certification, will that still apply?

R: Absolutely Katherine, in fact, with the new Revenue Assurance to the Extreme program  we will be piloting two new levels of certification. An Associates IN Revenue Assurance Certification, awarded for three days of training and testing, with no work experience required, and the Bachelors in Revenue Assurance that includes all five days of training, testing and requires a verification of work experience.

K: So you get the training and an industry recognized certification all in one? What topics are covered in the class. How is it organized?

R: The newly expanded materials focus on a number of different areas, and it is organized into five focused days.

• Day 1 is called “How may CDR’s does it take to assure a Tweet”?
• Day 2 is called “Network Nitwits Need Not Apply”
• Day 3 is called “Nu Skool Breaks for The Old School Revenue Assurance”
• Day 4 is called “All that glitters is not revenue”.
• Day 5 is called “Weird Science and the Black Hole of Revenue Assurance”

K: Just to summarize then, the new GRAPA “Revenue Assurance to the Extreme” program will be offered in the 2^nd half of 2009. Courses are currently scheduled for London , in September, Capetown, in October, Dubai in November and December in Sunny Las Vegas, Nevada.

For more information, you can visit the website at www.ra-academy.org or www.grapatel.com

Global Revenue Assurance Professional Association Returns To Its Roots

After several years, it was good to return to the global city of Kuala Lumpur, Malaysia to hold a South East Asian revenue assurance training and certification event. Kuala Lumpur has changed a lot in the last few years. It has become unbelievably modern, sophisticated and more comfortable then ever before. It was a real pleasure for those people attending the revenue assurance training event to get around and see the many tourist attractions such as the Masjid Negara, Kuala Lumpur Tower and Batu Caves .

Especially popular with many of the attendees was the opportunity to shop. Shopping centers abound in Kuala Lumpur and the city is the fashion and retail center of Malaysia. One attendee from Ghana actually spent the entire weekend between the two weeks of revenue assurance training to clothes shop for her family. We all accompanied her on her shopping trips and she bought so many clothes that it took two of us and two taxies just to get everything back to the hotel. We have now set a new standard for what a revenue assurance person does during the off hours when they go to training…they go shopping!

Other than the shopping experience, most of the GRAPA members were able to visit the famous Starbucks. For those of you who are not familiar with the history of GRAPA, the very concept for and the point of birth of GRAPA was the Starbucks coffeehouse at the base of the famous  Petrona

s Twin Towers. In 2007 a group of people sat down over coffee and discussed the type of association to be created. It was almost poignant to come back and have the members sit around that coffee shop and discuss how GRAPA has grown over the last few years.

Coincidently we held this revenue assurance training event at the same point as GRAPA welcomed its 2500th member. This is a clear benchmark showing that GRAPA has grown much stronger than we had ever thought possible. When we first formed GRAPA we envisioned a maximum of 1000 members. Right now, we have over 2500 members and that increases by dozens as each week passes.

Having reached this significant number we have analyzed our membership and found that although we have a large number of non-carrier members and consultants who participate in GRAPA, the vast majority of our membership works directly with, or are employees of carriers. This is very much in keeping with our intention that GRAPA be a carrier standards based organization.